Network Marketing

Measuring your marketing efforts is key to knowing that your marketing dollars are being spent in the right place to give you the best return on investment. For some, measuring online marketing efforts feels like wandering through a fog. It doesn’t have to. Remember these simple tips to gauge how well you’re doing online.

Define Stages in the Decision Funnel

Many of us focus on the end result for our B2C strategy conversions. We want to know what makes the customer take that last step to press the buy button or fill out a contact form.

However, we should give sufficient focus to measuring our efforts in each stage of the buying process. When did a customer first come to your company? What did they investigate along the way that kept them coming back?

To simplify the customer’s journey, you can think of it in three broad steps:

• Attraction – what drew the customer to your website or social media platform?
• Interaction – how did the customer interact with your content?
• Results – what action did the customer take?

Measure Your Success One Step at a Time

One of the things that can make online marketing metrics seem cumbersome is the amount of freedom you have in measuring them. Aside from conversions – getting the client or customer – you get to define what success is along the way. If you’ve ever opened Google analytics and gotten an instant headache, you understand how overwhelming the process can be.

Begin by setting yourself a few key success points to track, and you will soon become a pro in measuring the effectiveness of your efforts.

For example, if you are interested in the attraction stage for your website, start tracking website visits. Which pages attract new visitors? How many new visits are you getting?

This can help you determine if your pages are performing well enough in search engine results to attract visitors in the first place.

Once you’ve determined that your pages are getting visitors, you can start looking at time on page to gauge how the visitors are interacting. Are they bouncing off your site right away because they didn’t find what they were looking for?

Then, once again, you can start looking at results with a better understanding of the process the customer went through to get to a conversion. Tracking metrics can help you more fully comprehend the actions of your potential customers. It can help you grow your strategies for getting more conversions by nurturing your prospects earlier in the buying decision funnel.

If you are looking for network marketing success, I would like to tell you that success in network marketing is not magic: there are no secrets. You should stop searching for exotic solutions and learn that success simply takes discipline and action.

The formula for success is simple but takes time, commitment, persistence, and patience. The following is a simple formula for network marketing success.

1. Generate your own leads.
I do not recommend buying leads; most lead brokers are looking to rip you off. Their leads are shared with many other network marketers, and when you call the leads, they are often already disgusted by the attentions of other pushy, aggressive network marketers. If you are not sure how to generate your leads, then you need to learn the basics of both direct and Internet marketing; there are plenty of courses in which you can enroll. Using internet marketing as a lead generation tool, in particular, allows you to put your lead generation on autopilot, it allows you to make the whole world under your reach and one email away from you.

2. Prospect your leads.
Call your leads, build a relationship with them, and try to get to know them. Your job is simply to inform them about your opportunity; it is not your responsibility to ensure that they join. Do not be pushy, aggressive, or manipulative. Your job is to find their dreams, desires and see if your opportunity is right for them. In prospecting, you need to place your prospect’s interests before yours. Your prospect can sense your intentions.

3. Connect your leads with your team.
Invite them to your company conference calls or to your own presentations. Invite them to be a part of the family. If your company does not offer regular conference calls then it is your responsibility as a leader to arrange them for your team.

4.Follow up with your leads.
Most prospects are never going to sign up from the first contact, they need time to investigate the opportunity, and they need time to feel comfortable working with you. So, keep growing this relationship, and keep connecting them with other team members.

5. Sponsor your leads.
Ask them if they are ready to join. Make sure you connect them with the system; keep building your relationship with them so that they stick with you for a long time. Introduce them to more team members.

6.Teach your team what you did.
In order to achieve momentum, your team should be connected with a training program, so they can duplicate and replicate you.

This network marketing strategy if followed should lead to a progressive & exploding organization.

I think it would be safe to say that a sizable chunk of you reading this article right now are network marketers. So am I. The answer to my titled question, “Who Are You Recruiting?” is a very important one. It’s so important that if you’re unable to answer the question correctly, then it’s highly unlikely you will survive long enough to achieve the goals and dreams you want using network marketing as the vehicle to get you there.

What gives me the right to say that?

EXPERIENCE.

It took me years to discover my upline sponsors were directing me in the wrong way on how to get started building my network marketing business.

They would say, “You know at least 1000 people!” and in my mind, I was like, “The Hell I Do?” But they would insist that every person knows at least 1000 people, you just needed something to help “jog” your memory. I even had one guy make an appointment with me to come over to my house to help me “Make a List.” It was awkward and a total waste of time.

I was told to contact my mailman, my plumber, my next-door neighbor, my electrician, my dentist, my doctor, old teachers, and my butcher, baker, and candlestick maker. Anybody relate?

Being an introvert didn’t help matters when it came to contacting these people. But at the time I was told, “Ahhh don’t worry about that, you just need to get out of your comfort zone.” And maybe they were right to a point. I did “get” out of my comfort zone. But I failed miserably contacting these so-called people I knew. They didn’t want any part of my “pyramid scheme” as they called it.

Despite the legitimacy of the network marketing model, and by the way. we ALL owe a HUGE debt of gratitude to the old AMWAY corporation and the millions of dollars they spent fighting for the legitimacy of our industry in the courts. Had it not been for AMWAY, you wouldn’t be reading this article right now. But anyway, despite our industry is legit, there’s still a dark cloud over the heads of everyday people when you say the words network marketing. There was one company I was a distributor for that encouraged me not to utter the word network marketing or MLM. I was told when asked, “What is it?” to say it was referral marketing. Sad… but true.

So who ARE you recruiting?

Forget those business opportunity seeker lists you see in some of the industry magazines. The people on those lists are basically “tire-kickers” and “looky-lou’s” and will hardly ever make the commitment to “put some skin in the game” in joining you. No, the best way for network marketers to recruit, is to recruit people who are or were already in network marketing. And here’s the million-dollar secret to it all. Not only should YOU recruit network marketers, BUT you should be teaching your downline to do the same.

Here’s another tip. I even go so far as to supply my new members in getting started 1000 leads from fresh network marketing genealogy lead lists. The people on these lists are our TARGET MARKET folks. You should be feeding these leads to your downline constantly.

Lastly, in this day and age of the smartphone and people’s heads bent over staring at their devices all the time, you would think people in our industry wouldn’t be afraid to ACTUALLY call folks about their opportunity.

For God’s sake, use your smartphone to call and actually TALK to these people on genealogy lists. I’m telling you, using your smartphone in that manner will differentiate you from everybody else out there and you will get your business in front of your target market consistently.

Isn’t that what it’s all about?

Getting your opportunity in front of the right people?