Al Borchers

Hi, Al Borchers here from Colorado Springs, CO. I started building Websites in 1999 mostly as a hobby and then I discovered Online Marketing. I was fortunate to get in on the DOT.com boom and started earning some serious money! Having a Marketing System and building your list is without a doubt essential to success! Currently, am retired, I still build custom dedicated Mobile Websites & landing pages, WordPress Websites, and just trying to stay busy as well as earn some extra income. Looking forward to connecting!

Importance of Marketing Automation for B2B Marketers: Response to How and Why

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Importance of Marketing Automation for B2B Marketers: Response to How and Why

Marketing automation has been around for some time now and lots of new marketing automation services are accessible in the market for B2B marketers to focus on the right prospects. Marketing automation services today give total marketing integration with the goal that marketers can enjoy smooth coordination with all the top CRM solutions, as well. One more crucial perspective addressed by this service is sales-marketing alignment. This issue is confusing including people, techniques and the debate over quality versus the number of leads represents a huge challenge also.

The apparent meaning of “qualified leads” fluctuates between both teams and there is an impressive difference over the need for lead nurturing.

These days there are different tools accessible to the purchasers which help them to decide on the right buying decisions. Consequently, the businesses need to change their marketing position and guide the prospects over automation software. This product urges the buyers to consider and after that select a particular product/service. This is carried out basically through the proper timing of the right messages.

A strong marketing automation platform can lead to better arrangements among sales and marketing. It efficiently prioritizes leads and reduces the business cycle. It offers advanced capacities to make cooperation between the two teams much simpler. The following features of marketing automation will help to bridge the divide.

  • Tracking the behavior of visitors on the website.
  • Increase superior lead intelligence that can reduce the sales cycle.
  • Analytics to help the two teams equally to identify the opportunities for business to follow.
  • Measuring the visitor intent and interest levels.
  • Analyze lead scores with the use of a personalized lead scoring algorithm, which both teams can collaborate on to describe what makes a prospect “sales-ready”.

Here are a few tips that can truly help you choose the right marketing automation tool for your business:

  1. Look for an answer that can provide you with substantial and quantifiable results. It must have the capacity to successfully save money on expenses while giving the best lead nurturing and lead generation abilities. This is possible when the tools can guarantee enhanced lead conversion rates and economical ways for lead generation.
  2. A device that follows best practices for lead nurturing would be a more secure bet, as such tools can also offer consistent updates on visitor objectives and activities on site.
  3. Staying clear of various frameworks for tracking leads is clever. Try focusing on an answer that can provide ways and means to encourage email marketing campaigns, for example, drip marketing, and so forth.
  4. Pay attention to a flexible and versatile marketing automation device that can coordinate numerous CRM frameworks and quicken marketing campaigns and related operations for your enterprise.
  5. A buyer-driven solution will work marvels for your business as it can guarantee that your marketing and sales campaigns are customized.

Remember that around 70% of your prospects may result in buying your product; then it turns out to be essential for businesses to confirm that their leads are nurtured. By following the above-mentioned tips, you can expect the best results in your efforts for the best marketing automation solution. 
 


 

Ten Secrets for Success and inner peace

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Healing: The Shaman's Way

Success and inner peace tend to go hand in hand but you may find one before you find the other.

Many people struggle early on in life to obtain success in their careers but find that they are extremely taxed and turn to practices and techniques for inner peace as they grow older. Others may throw themselves into spiritual practices when they are young but find that they really need to concentrate more on money and success as they get older.

It doesn’t really matter which of these you choose to pursue in the beginning, you will eventually see the importance of both as you grow in wisdom and you will be interested in finding some tips or secrets that can help you to obtain them both. Here are ten secrets to help you find both success and inner peace in your life.

** Choose a career or course of study that actually interests you instead of what you think you are “supposed” to be. You will find more happiness and energy to pursue something you really love in life rather than something you think you are “supposed” to do and this will eventually bring both success and inner peace together.

** Choose your mate very carefully. This will be the person you are going to spend the rest of your life with! Falling in love is easy but staying in love is very hard. Make sure you are with the person you want to spend the rest of your life with before you go making a lot of promises you can’t keep.

** Take up some hobbies or self-improvements early in life so that you will grow into a person with a wide range of talents and abilities as you get older. Widen your horizons and you will find that life will come much easier to you as you grow.

** Avoid negative people and people with emotional problems unless you plan to be a therapist or professional healer. More than likely, a person with emotional problems will hurt you before you are able to “help” them. Kindness and good can go a long way but take care of yourself first and foremost.

** Depend on yourself before you depend on anyone else. You are the best person to trust of anyone you know and learning to depend on yourself will strengthen your character and assure you of having a great friend with you at all times!

** Find out what your weaknesses are and make an effort to overcome them. Everyone is born with some things that they aren’t so good at. Very few people are willing to admit this fact and try to do something about it. Facing your fears can make you a stronger person and someone who you can always depend on.

** Avoid getting stuck in a bad habit or even worse, an addictive personality. Putting your own spiritual growth at the center of your life will make it possible to avoid the pitfalls of drugs and alcohol and find inner peace much easier.

** Don’t expect yourself to be perfect. Mistakes and weaknesses are what make you human and someone that people can love. If we all had this game figured out, we wouldn’t need each other and that would make for a very lonely time.

** Helping others is great but help yourself first. If you learn to help yourself without hurting others, you will become the person that others can look toward rather than the person that others take advantage of.

** Finally, exercise and meditation are two great ways to make good use of your spare time. With a healthy body and a healthy mind, you will find success and inner peace right around the corner.

 

The Best Metrics to Measure for Your Online Marketing

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Measuring your marketing efforts is key to knowing that your marketing dollars are being spent in the right place to give you the best return on investment. For some, measuring online marketing efforts feels like wandering through a fog. It doesn’t have to. Remember these simple tips to gauge how well you’re doing online.

Define Stages in the Decision Funnel

Many of us focus on the end result for our B2C strategy conversions. We want to know what makes the customer take that last step to press the buy button or fill out a contact form.

However, we should give sufficient focus to measuring our efforts in each stage of the buying process. When did a customer first come to your company? What did they investigate along the way that kept them coming back?

To simplify the customer’s journey, you can think of it in three broad steps:

  • Attraction – what drew the customer to your website or social media platform?
  • Interaction – how did the customer interact with your content?
  • Results – what action did the customer take?

Measure Your Success One Step at a Time

One of the things that can make online marketing metrics seem cumbersome is the amount of freedom you have in measuring them. Aside from conversions – getting the client or customer – you get to define what success is along the way. If you’ve ever opened Google analytics and gotten an instant headache, you understand how overwhelming the process can be.

Begin by setting yourself a few key success points to track, and you will soon become a pro in measuring the effectiveness of your efforts.

For example, if you are interested in the attraction stage for your website, start tracking website visits. Which pages attract new visitors? How many new visits are you getting?

This can help you determine if your pages are performing well enough in search engine results to attract visitors in the first place.

Once you’ve determined that your pages are getting visitors, you can start looking at time on page to gauge how the visitors are interacting. Are they bouncing off your site right away because they didn’t find what they were looking for?

Then, once again, you can start looking at results with a better understanding of the process the customer went through to get to a conversion. Tracking metrics can help you more fully comprehend the actions of your potential customers. It can help you grow your strategies for getting more conversions by nurturing your prospects earlier in the buying decision funnel.

Secrets Of A Positive Attitude

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Generators Empower Modern Society With Electric Impetus

Greetings self-help reader, are you constantly bombarded by thoughts of negativity? Plagued by feelings of insecurity? Do you see everything in a negative manner? The reason for this lies deep within your heart. You are what you mentally and spiritually eat. If a person drinks alcohol on a daily basis, odds are their body will be affected in some way. They may have liver issues, develop cancer or incur some other type of health problem directly related to the amount of alcohol they have consumed. In the same way, a person who constantly feeds themselves negative thoughts will simply turn into a negative person.

This is the time to go on a diet. A diet of positive attitude food. You have to literally stop feeding your mind negative things. Ask yourself is this thought negative or positive or negative? What do negative thoughts look like? Well, they start with can’t rather than can, no as opposed to yes, will, and not won’t. The Bible which is the greatest self-help book ever written, speaks about taking every thought captive. The problem in our society has become that our thoughts have taken us captive. We have begun to let our thoughts control us.

A great way to know what we are negative about is to ask those people who are closest to us. You can ask your spouse or another person in your life who really knows you how they would rate your attitude on a scale of 1 to 10. 10 being super positive and 1 super negative. Ask this person to be totally honest with you. You will benefit from their honesty even if it causes you pain. Ask this person what it is that you specifically say that they perceive as negative. Write down what they say and look at the actual words. Now is the time to be honest with yourself. Those words are a reflection of what is inside you. They are who you are. The great thing is that you can change. It is as simple as making a choice to do so. You must decide to replace the thoughts of negativity with thoughts of positivity. Decide what words you will change the negative words on your paper to. Once you have done this, make an effort to insert these new positive thoughts into your mind. You will begin to notice a positive change taking place in your life. Your family, friends, and co-workers will all notice it as well. They may not know what is different about you. But they will know that you are not the same person that you were.

The items which are causing negativity in your life could very well be the news, movies, constantly replaying tragedy in your mind and the list could go on. These things should be eliminated if you want your new mental health regimen to be a success. The news is very negative and does not help someone who is trying to rid their mind of such thoughts. When you are feeding yourself thoughts of death from a war or gunshot or car accident visually the outcome will be negative. I do believe there is a time to grieve over the death of a loved one. However, if a person constantly replays this negative event in their minds it can lead to depression. The person who has passed away is not coming back and we must close that chapter in our lives and move on to the next chapter. This is a difficult task that can only be done by making a decision to proceed with our own life, no matter how hard this may be.

You can do it. You can and will have a positive attitude if you simply take the steps outlined above. You do not have to be what you were in the past. You can be different in the future. The choice is yours. I know you will make a positive one.